We build your website, run your social media, and grow your email list — on a commission-only basis. You pay nothing until you earn.
You're competing against tens of millions of Etsy listings. And you're doing all the marketing yourself.
You pay 10–15% in fees and still handle your own photos, copy, social, and SEO. Etsy just gives you a shelf. The median handmade seller earns $574/month — far below their potential.
Traditional marketing agencies charge $2,000–$5,000/month upfront before you've made a single sale. That's a bet most independent makers can't afford to take.
Building a website, posting consistently, writing email campaigns, and managing SEO is a 20+ hour/week second job — while you're also trying to make your craft.
Four steps from application to a nationally-marketed brand. Your only job is to keep making.
Tell us about what you make, your style, and your customers. We review and respond within 48 hours.
We create your website, product copy, social profiles, and email list — live within 48 hours of your photo submission.
Consistent social content, email campaigns, SEO, and paid ads — every month, ongoing. You approve; we execute.
You keep 85% of every sale we generate. We invoice monthly. If we don't sell, we don't earn. That's the deal.
Adjust your numbers. See exactly how a partnership would work financially.
Based on sales generated through The Maker Guild channels. Sales through your own independent channels (craft fairs, personal referrals, existing Etsy) are never subject to commission.
Etsy charges 10–15% in fees and provides a listing. We charge 15% and do everything.
| The Maker Guild | Etsy | Agency | DIY website | |
|---|---|---|---|---|
| Upfront cost | $0 | $0 | $2–5K/month | $16–45/month |
| Commission / fee | 15% on our sales only | 10–15% on all sales | Retainer regardless | Monthly fee |
| Your own website | ✓ Built and maintained | ✗ Just a listing | ✓ If they build it | ✓ You build it |
| Social media managed | ✓ 4+ posts/week | ✗ You do it yourself | ✓ Included | ✗ You do it yourself |
| Email marketing | ✓ 2 campaigns/month | ✗ None | ✓ Usually | ✗ You do it yourself |
| You own your audience | ✓ Email list is yours | ✗ Etsy owns it | ✓ Usually | ✓ Yes |
| We earn only when you earn | ✓ Always | ✓ Yes | ✗ Retainer regardless | ✗ Monthly fee regardless |
* Commission only applies to sales generated through The Maker Guild channels. Craft fairs, personal referrals, and your existing Etsy store are never subject to commission.
Thank you — we're already building your brand preview. You'll receive an email within 24 hours with your AI-generated website copy, social content, and a 30-day strategy brief. Then we'll reach out to schedule a free 20-minute call.
In the meantime, check your inbox for a confirmation from hello@themakerguild.shop.